Starbucks serves up classy afternoon tea in Tokyo and it's not a cheap affair – Starbucks (NASDAQ:SBUX)

In an attempt to attract tea enthusiasts, Starbucks Corporation SEX has introduced a new afternoon tea set at its Reserve Roastery in Tokyo.

What happened:The new offering, known as the Roastery Pasticcini Flight, will be available from October 1 to 31. It includes three new autumn-themed pastries and a variety of teas. Priced at 6,050 yen ($41.94), the set is served in 90-minute time slots at 1, 3 and 5 p.m. daily.

The cakes included in the set are Mele, Rum Raisin Fromage, and Vignolata, each with different flavors and textures. Tea options include Kagabo Hojicha, Spice Apple Cider, Citrus Lavender Sage, and Rwanda Black Tea.

Due to high demand for Starbucks' 2021 Afternoon Tea Set, which sold out quickly, advance reservations are recommended.

See also: Warren Buffett changes strategy: Berkshire Hathaway reduces its stake in Bank of America by $863 million

Why is it important?:This new offering comes at a time when Starbucks is undergoing significant changes in its leadership and strategy. Recently, Michael ConwayNorth America CEO, has resigned after just six months on the job. His departure marks the end of his 11-year tenure at the company.

Besides, Brian NiccolThe new CEO has outlined a vision to reconnect Starbucks with its community coffeehouse roots. He aims to improve the in-store experience by emphasizing comfortable seating and distinguishing between “grab and go” services.

However, Niccol's tenure has not been without controversy. His decision to travel between his home in California and the company's Seattle headquarters on a company jet has raised environmental concerns.

In addition, Starbucks operator in Malaysia, Berjaya Foods Bhd.recently reported a significant loss due to boycotts against Israel, highlighting the various challenges the company faces globally.

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Image via Pixabay

This story was generated using Benzinga Neuro and edited by Kaustubh Bagalkote