The biscuits market is projected to witness significant growth, with an anticipated CAGR of 5.1% by 2032, reaching a valuation of USD 158.5 billion | States Transparency Market Research, Inc.

Wilmington, Delaware, United States, Transparency Market Research Inc. -, Sept. 13, 2024 (GLOBE NEWSWIRE) — Global Biscuit industry (cookie industry) income achieved 101.3 billion US dollars by the year 2023. A CAGR of 5.1% It is estimated that between 2024 and 2032 the industry will reach 158.5 billion dollarsThe industry is expected to grow as the consumption of prepared foods, including biscuits, increases. Busy lifestyles and the need to maintain a healthy diet while on the move have contributed to this trend.

With the increasing popularity of premium biscuits, the market is projected to grow exponentially, driven by the emergence of new growth opportunities. Consumers are more likely to purchase biscuit options with innovative, delicious and high-quality ingredients.

Health and wellness is also expected to have an impact on the future of the biscuit market. In addition to highlighting nutritional qualities, brands are expected to market biscuits made with healthy ingredients.

Younger generations play a crucial role in maintaining the cookie-making tradition for the future of the industry. The legacy of cookie-making becomes increasingly important as the older population ages.

In addition to continued product innovation, the future of the biscuit market will also be shaped by continued product innovation. Among other things, manufacturers are likely to introduce different types of flavours, packaging formats and packaging variants to meet changing consumer preferences.

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Key findings from the market report

• Rising health consciousness among consumers is likely to boost demand for biscuits.
• By 2024, Asia Pacific will capture the largest global market share.
• The popularity of oatmeal and its health benefits are expected to boost cookie sales.
• Consumers are increasingly choosing bagged or packet packaging due to their convenience and portability.
• Based on distribution channels, the biscuit market is likely to be dominated by hypermarkets/supermarkets.

Global Biscuit Market: Factors Driving Growth

• Changing consumer preferences and lifestyles are contributing to the demand for biscuits. On-the-go snacks such as biscuits are becoming increasingly popular among consumers. Consumers are becoming more conscious about health and wellness, which has led to a growing demand for healthier biscuits. As part of the program, there are biscuits with nutrients, low sugar content and other health benefits for users.
• Biscuit manufacturers are continuously innovating their products to drive market growth. The food industry keeps introducing new flavours, varieties and packaging formats to attract consumer attention and meet their changing needs.
• In addition to supermarkets and hypermarkets, convenience stores, online retail stores and other outlets, biscuits have been widely distributed across various channels, which has contributed to the growth of the biscuit market. As a result of this wide distribution network, consumers can easily access the product.
• Biscuit sales have been positively affected by rising per capita food consumption, particularly in developing countries. Consumption of food products, including biscuits, has increased as disposable incomes have risen.

Global biscuit market: regional overview

• Biscuit consumption is concentrated mainly in Asia Pacific. Several leading biscuit producers and innovative small bakers have contributed to expanding the biscuit market in Asia Pacific. This competition is leading to new flavours, variations and packaging, leading to new product launches.
• Sweet biscuits dominate the biscuit market in Asia Pacific. Besides being known for their extra sweetness, these biscuits can contain nuts, fruits or bakery chips. Besides being a popular breakfast option, they can also be enjoyed anytime.
• In Asia Pacific, demand for healthier biscuits is on the rise despite sweet biscuits dominating the market. Consumers are increasingly aware of the importance of nutrition and wellbeing, making healthy and low-sugar biscuits increasingly popular.

Global biscuit market (Keksmarkt): Competitive landscape

Consumer demands are helping leading companies to launch new products to boost their product portfolios. Efforts are being made to implement business growth strategies to improve the overall performance of the company and increase its global presence. To attract customers to biscuits, manufacturers are offering a variety of flavours and investing in attractive packaging.

Key players

• Britannia Industries Limited
• Lotus Bakeries NV Company
• Mondelez International, Inc.
• ITC Limited
• Campbell's Soup
• Kraft Foods Group, Inc.
• Nestlé S.A.
• The Kellogg Company
• National Biscuit Industries LTD SAOG
• Dali Food Group Co., Ltd.
• Brutons Biscuit Company
• The Hershey Company
• united biscuit company
• Kambly SA
• Others

Key developments

• In January 2023Lotus Bakeries, a Belgian biscuit maker, has acquired Iqbar, a US maker of healthy bars. The investment is part of an undisclosed Series B funding round.
• In March 2024Britannia Industries Ltd, an Indian biscuit manufacturer, plans to enter the high-margin chocolate, fresh dairy products and savoury snacks categories to further strengthen its portfolio. The maker of Marie Gold and Good Day biscuit brands is developing an aggressive go-to-market strategy based on data-driven strategies in cooperation with Bain & Co.

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Global Biscuit Market Segmentation

Product type

• Sweet cookies
• Tasty
• Cookies
• Filling/Coating
• Wafers
• Others

Font type

Type of flavor

• Flat
• Chocolate
• Sour cream, cheese and spices
• Fruits and nuts
• Others

Packaging

• Bags/Packages
• Passed
• Boxes
• Peel-off package
• Others

Distribution channel

• Hypermarkets/Supermarkets
• Convenience stores
• Specialty stores
• Online Retail
• Others

Region

• North America
• Latin America
• Western Europe
• Eastern Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa

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